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Thursday, September 16, 2010

Article Marketing Strategy: How To Get The Biggest Return Out of Your Articles

Article marketing is the original form of website promotion that has been around since the dawn of internet marketing. Many people believe that it has lost its effectiveness, but that is simply not the case. It just takes a little more work then it use to.
Article marketing has the ability to drive traffic to your site and boost your search engine rankings at the same time. When done properly each article you write has the potential to drive in hundreds of visitors to your site every day.
The average person will submit one or two articles to one or two article directories and sit back and wait for the traffic to start pouring in, and when that doesn’t happen they give up and dismiss article marketing as an effective marketing strategy.
They don’t get the results they were hoping for because they did not give their articles enough exposure to be effective. When you write an article, you want to get it in front of as many people  as you possibly can so you can generate as much traffic as possible to your website, sales page, opt in page, etc.

Here are the Steps to Explode Your Article Marketing Campaigns

  1. Write a great article (350 – 500 words). Don’t just say anything or put down nonsense, really add some value for the reader. You want to build trust and respect in the readers eyes so that they want to hear more from you and become much more responsive to your sales letters.
  2. Develop a good author resource box directing traffic back to your site using your target keywords in your links
  3. Submit your article to EzineArticles.com for approval (can take up to 2 weeks) then once its approved bookmark it on all the social bookmark sites out there.
  4. “Spin” your article so you can submit a unique version to other article directories
  5. Submit your uniquely spun versions of the articles to as many article directories as you can find, but not until it is approved and posted on EzineArticles.com. Then, social bookmark those articles as soon as they are approved.
  6. Submit a unique version of your article to social media sites like Squidoo.com and Hubpages.com and be sure to include a link back to your site using your target keywords. Then social bookmark them as soon as you get them posted. Notice a pattern here :)
  7. Contact related blog owners and ask if they would like unique content for their blogs and give them a unique version of your article to post and then, yep you guessed it, social bookmark the articles as soon as they are posted.
You are probably thinking that is a lot of steps and must take a lot of time to complete, well your right. If you were to try and do all this manually you would probably never finish. Just manually setting up one account on all the social bookmark sites can take a full day.
But, don’t worry I am going to show you how you can get all this done in a mere fraction of the time it would take to do manually, but first you need to understand why we are going to all this trouble in the first place.

What do you mean by “Spin” my articles and why do I need to do that anyways?

It would be great if you could just write an article and submit it to as many places that would take it. Unfortunately, Google has something called the duplicate content penalty, that penalizes sites that display the same content that is found somewhere else on the web word for word. Many article directories are human moderated and reject articles that are already displayed on another site.

There are two ways around this problem.
  • You can write a different article for each article directory you want to submit to.
  • Or you can “Spin” your articles so that they are not picked up by the duplicate content filters.
The first solution is extremely time consuming or, expensive if you out source your article writing and is not a practical way of doing it.
The second solution is still somewhat time consuming, but in about the same time it would take to write one brand new article you can literally turn your original article into thousands of unique articles that you can submit all over the web with out fear of the duplicate content filter. That is what Leveraged Internet Marketing is all about, getting more return for less work.
Spinning an article means to rewrite it in a way that it will not trigger the duplicate content filters.

Submit, Submit, Submit
The next step would be to start submitting you unique articles to as many article directories as you possibly can. This can be a painstakingly tedious and long process when done manually and even if you use an article submission software that helps automate the process, you still have to spend hours, day after day, submitting articles.
I would venture to say that you don’t have that kind of time to devote to submitting articles, no one does.

Fortunately There is a Better Way
There are a few good services out there that will submit your articles to thousands of article directories and blogs all over the web, automatically. All you have to do is upload your spun article to their site and they do all the work for you. Asides from them writing your articles for you as well, it doesn’t get much easier than that.
  • Unique Article Wizard: Submits articles to primarily article directories, but also to blogs and other sites that request articles from them for content for their sites. They send daily submission reports and weekly search engine index reports so you can keep track of the whole process. Each article I have submitted so far has gone out to 1000+ directories and other sites.
  • Article Marketing Automation: Submits articles to only blog and other content sites, no article directories. They offer the same tracking and notification services as UAW. Articles submitted here usually go out to around 500 – 1000 sites.
Why do I use both services? Because by using UAW and AMA together guarantees my articles complete coverage across both the article directories and blog networks maximizing its exposure and my benefit.
On a side note, it is a good idea when using services such as UAW and AMA to set it up so that they submit your article at a frequency of about 50 per day, so that you build back links over time to appear more natural to the search engines.

Bookmark Like Your Business Depends On It. Because it Does
The next thing you need to do is ensure that your articles are found by potential buyers and the search engines.  The easiest way to do this is by social bookmarking your articles across all the social bookmarking sites.
This ensures that your articles will be indexed by the search engines quickly and allow your articles to start ranking for search terms as well as start passing the link juice back to your linked sites within the articles and help it rank for its target keywords even faster.

There are 3 ways this can be done
  • Manually sign up for all the social bookmark sites and then manually submit all you articles on all the sites that they appear on. Doing it this way would eat up every last second of your time, every day and just isn’t humanly possible.
  • A better alternative to manual submissions is by using the free service at SocialMarker.com which helps to automate the process so you can submit one site across about 60 social bookmark sites in a period of about 15mins. But, you still have to manually sign up for memberships to all the sites and you still have to be involved throughout the entire submission process which still eats up a lot of your time.
  • The best way to get all your articles bookmarked is by using an automated submission software. I currently use Bookmarking Demon and love it. This software save hours upon hours of my time. It automates every aspect of the submission process. I can create multiple accounts across about 100 social bookmarking site in a matter of minuets and it has the ability to submit multiple sites at once completely hands free. It also has a built in feature that allows you to bookmark from RSS feeds and randomize the accounts it uses to submit your sites to. This helps keep you from being banned from the bookmarking sites for being a “self promoter” and help your submissions feel more natural.
Well that’s it for now, I hope that this article on getting the most out of your article marketing campaigns was helpful and allows you to kick some article marketing ass,  get more traffic, and make more sales in the process.




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